For MSME business owners

Business runs on relationships. We help you build the right ones.

Every customer, referral and partnership begins with a human relationship. Joy Decoded Consulting gives MSME business owners the tools, techniques, coaching and mentoring to build those relationships with intent, with emotional intelligence at the core.

ToolsTechniquesCoaching & mentoring
Our philosophy

Behind every business is a web of people.

Products and prices can be copied. The trust between people cannot. That is why we start with the relationship, and with the person building it.

01

Relationships are the real asset

Customers, referrals and partners all arrive through people. We help you invest in the relationships that grow your business, and keep them growing.

02

Emotional intelligence at the core

Understanding yourself and the people around you is what turns a contact into trust, and trust into business. It runs through everything we do.

03

Stop paying the Network Tax

Too much time, money and energy goes into networking that returns little. We help you make every hour count, and make sure your network stays yours.

Most networking is accidental. We make it deliberate, and human.

Our solutions

Three ways we help. One purpose.

Tools to manage your relationships, techniques to grow them, and coaching and mentoring to change the way you think about them.

Tools

NetSpire

The network relationship manager for business owners. Your CRM manages customers; NetSpire manages the people who send them.

  • A first impression people keep
  • Every contact kept in one place
  • Follow up before relationships go cold
Visit netspire.app →
LeadAthoNTechniques

LeadAthoN™

A structured way of referral networking. Curated rooms and cohorts where business owners leave with business, not just business cards.

  • Referrals committed in the room
  • Zero cold pitches, real reciprocity
  • Curated cohorts that meet all year
Visit leadathon.com →
Net Thinking
Academy
Coaching

Net Thinking Academy

Coaching and mentoring in the philosophy of Net Thinking: seeing your business through the relationships that power it.

  • Learn online at your own pace
  • Live online and in-person workshops
  • Immersive boot camps
Explore the Academy ↓
Net Thinking Academy

Learn to think in networks.

Net Thinking is a way of seeing business through the people and relationships behind it. The Academy teaches business owners to build those relationships with clarity, purpose and emotional intelligence.

Built on the Net Thinking framework and the upcoming book by Kiran Kumar Chandrashekar.

Online self-learning

Learn the Net Thinking way at your own pace, wherever you are.

Online training & live workshops

Learn live with a coach and fellow business owners.

Offline workshops

Practise in the room, with real people and real conversations.

Boot camps

Immersive, intensive programmes that change how you network for good.

Networking is not a numbers game. It is a clarity game.Kiran Kumar Chandrashekar · Founder
About Joy Decoded Consulting

Built from two decades in the room.

Joy Decoded Consulting was founded by Kiran Kumar Chandrashekar, who has spent more than twenty years in India's business networking communities. He created the LeadAthoN™ way of referral networking, the Net Thinking framework, and the ideas of the Network Tax and Member-First design.

Our purpose has stayed the same from the start: to give MSME business owners practical solutions through tools, techniques, coaching and mentoring, with emotional intelligence and genuine human relationships at the heart of all of it.

Plans & payments

Choose where you start.

All payments are received by Joy Decoded Consulting through a secure payment gateway. Prices are in Indian rupees and exclude 18% GST.

NetSpire

NetSpire Premium

Best for active networkers who want one place to manage all their business relationships.

₹4,800 + GST / year

₹6,000 Best value, save ₹1,200

Pay for Premium
LeadAthoN™

LeadAthoN™ Cohort

Best for business owners who want a curated circle and structured referral meetings that bring them business.

₹11,000 + GST / 12 months

₹24,000 Save ₹13,000

Apply for a cohort
Academy

Net Thinking Academy

Best for business owners who want to learn the Net Thinking way through self-learning, workshops and boot camps.

Coming soon

Programme fees will be announced with each batch.

Register your interest

A GST tax invoice from Joy Decoded Consulting is emailed after every payment. Plans don't renew automatically. For NetSpire, pay with the mobile number you use to sign in to the app. See our refund & cancellation policy.

Before you apply

Admission is based on a profile review. If your application isn't approved, your payment is refunded in full. Once approved, membership is non-refundable.

Continue
Contact

Let's talk about your business.

Company
Joy Decoded Consulting
Registered address
No. 546/515/517, 1st Floor, Ward No. 25, Kote New Road, KNS Circle, Kanakapura Town, Ramanagar District, Karnataka – 562117
GSTIN
29FSXPA2948R1ZI